If we’re in leadership. If we’re entrepreneurs. There is an excellent chance we’re heard this phrase throughout our lifetimes: You are SO stubborn.

What’s interesting about the word stubbornness is that it’s used both positively and pejoratively. That is…it’s both a complement and a criticism.

The reason is…there really is a LIGHT SIDE, and a DARK SIDE to stubbornness.

The goal in leadership is to tap into all of the qualities of stubbornness without slipping over into the edge of stubbornness despair.

Join Michael and Jim as they shine the light on stubbornness.