When you start a business, you need to take on just about any job or opportunity that comes your way.

Yet, before long, as your capacity fills, this approach can rapidly get you into trouble.

Pretty soon, you’ll be knee deep in profit killing activity and your reputation will start to decline.

The word “no” is one of the most powerful ones in an entrepreneur’s toolkit, yet it’s rarely used to its maximum effectiveness.

Join Michael and Jim as they share their own hard knocks and hard earned lessons in their use of the word “no”.